I saw a flyer just a few minutes ago that said "Drive Your Engagement."
I, um . . . what?
I guess the intended meaning of that statement was "Take Charge of Your Life," or something like that, but it didn't say "Take Charge of Your Life." It said "Drive Your Engagement."
The flyer nearly sent me into a murderous rage.
"Drive" and "Engage" are probably power words that you can learn about in college. The goal is to find some way of combining power words on a flyer that make the flyer become a "Power Flyer."
I suspect there is some organization out there that hands out awards for the creative use of power word combinations. There's a dinner in a major city once a year or once a quarter and marketing types flock from all corners of the world to see who the hot new word shitters are. Pardon my French.
Well, writing these few words has helped. I'm calm. I've done my serenity now until the next time.