I saw a flyer just a few minutes ago that said "Drive Your Engagement."
I, um . . . what?
I guess the intended meaning of that statement was "Take Charge of Your Life," or something like that, but it didn't say "Take Charge of Your Life." It said "Drive Your Engagement."
The flyer nearly sent me into a murderous rage.
"Drive" and "Engage" are probably power words that you can learn about in college. The goal is to find some way of combining power words on a flyer that make the flyer become a "Power Flyer."
I suspect there is some organization out there that hands out awards for the creative use of power word combinations. There's a dinner in a major city once a year or once a quarter and marketing types flock from all corners of the world to see who the hot new word shitters are. Pardon my French.
Well, writing these few words has helped. I'm calm. I've done my serenity now until the next time.
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09 June 2015
08 June 2015
Daily Ambivalence - the disturbing history of glue
Most people have used glue, or at least seen a bottle of glue at some point in their life. It is a common household product that few in their hectic dash through life pause to consider.
Let us do that now. Pause. Consider. Glue.
For one, glue comes in all colors of the rainbow and is used to join disparate surfaces together and make them one.
Wow, that actually sounds like a metaphor for one of modern society's magic words. The "d" word. That's somewhat disturbing.
Disturbing is also a word that starts with d. But it isn't magic.
Dragons are magic though. And they start with d.
The disturbing history of glue . . . eh.
Let us do that now. Pause. Consider. Glue.
For one, glue comes in all colors of the rainbow and is used to join disparate surfaces together and make them one.
Wow, that actually sounds like a metaphor for one of modern society's magic words. The "d" word. That's somewhat disturbing.
Disturbing is also a word that starts with d. But it isn't magic.
Dragons are magic though. And they start with d.
The disturbing history of glue . . . eh.
04 June 2015
I wonder what empty feels like
Does it feel like this? Inside your mind. More. Inside some cavity you feel but can't see, a mystic nothing, unsearchble, a fountain of story you took from without thought, but now you cast your net and it isn't that the net comes back empty, the net doesn't come back at all.
That's probably hubris.
Whining like that presupposes exchange, that a pen can bleed infinity dry, that my mind can see an end to circles. My melancholy is less than a nothing, a petty criminal, a repeat offender come to steal hope at the end of one miracle as another miracle gets set to unfold. I've met this melancholy before. I saw him last time and the time before, but hope stolen is hope gone. It returns when it returns.
That's probably hubris.
Whining like that presupposes exchange, that a pen can bleed infinity dry, that my mind can see an end to circles. My melancholy is less than a nothing, a petty criminal, a repeat offender come to steal hope at the end of one miracle as another miracle gets set to unfold. I've met this melancholy before. I saw him last time and the time before, but hope stolen is hope gone. It returns when it returns.
01 June 2015
Daily Ambivalence - obvious statements
I have a friend who makes observations sometimes that are pretty obvious. The thing is, he offers them up like they are oral nuggets that could be worth millions. Things like:
Obvious statements . . . eh.
My wife really enjoyed her time at the mall yesterday.or
If my wife says she spent "about 20 dollars" that's code for she spent 50 dollars.or
If we are going somewhere and need to leave in ten minutes and my wife says "I'm almost ready, I just have one more eye left," that means we're gong to be an hour late.I'm nice about it whenever he says stuff like that, but in my mind I'm always thinking, "Duh."
Obvious statements . . . eh.
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